Where hair is heading

In 2027 Mane Land is the ultimate hair destination, and the whole industry arrives in one room.

Where the industry lands

2–3 May 2027

Hordern Pavilion · Sydney

Two full days for the hair industry. The shows, the launches and the people shaping what's next.

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Cleared for landing

The ultimate hair destination.

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Hordern Pavilion, Sydney

One destination, across two days.

Industry
For hair professionals
  • Sunday + Monday, full days
  • All 14 Mane Stage shows
  • Every brand Landmark
  • Exclusive first look and offer
2–3 May 2027
Hordern Pavilion
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On sale now
Hair Lover
Journey to your hair destination
  • Sunday 2 May, 3pm to 6pm
  • Experience the brands and experts
  • Mane Land souvenirs
  • Only at Mane Land offers
Sun 2 May 2027 · 3–6pm
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On sale now

On the itinerary

The brands landing in 2027.

Colour, care, tools and the business of hair, with launches that land here first. More arrivals are on approach.

K18
k18
Care
Care
Dyson
dyson
3
Hot tools
Hot tools
Wahl
wahl
1
Clippers, Trimmers & Tools
Clippers, Trimmers & Tools
Maria Nila
maria-nila
8
Care
Care
Floractive
floractive
6
Nanoplasty & Care
Nanoplasty & Care
Vish
vish
23
Business
Business
Great Lengths
great-lengths
16
Extensions
Extensions
La Biosthétique
la-biosthetique
Premium Hair & Beauty
Premium Hair & Beauty
Natalie Anne Haircare
natalie-anne-haircare
Care and Styling
Care and Styling
Ozdare
ozdare
9
Colour, Care and Styling
Colour, Care and Styling
KEVIN.MURPHY
kevin-murphy
Colour, Care and Styling
Colour, Care and Styling
BKT
bkt
13
Nanoplasty & Care
Nanoplasty & Care
ELEVEN Australia
eleven-australia
Care
Care
Phorest
phorest
22
Business
Business
XB1
xb1
Nanoplasty and Care
Nanoplasty and Care
Flare Creative
flare-creative
Capes, Foil and Accessories
Capes, Foil and Accessories
Elite Scissors
elite-hair
26
Elite Education and Scissors
Elite Education and Scissors
US Hair
us-hair
Premium Trolleys and Accessories
Premium Trolleys and Accessories

More brands landing soon. Frequent Flyers hear first.

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The film

Sixty seconds inside Mane Land 2026.

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Your itinerary

Two days. Everything the industry flies in for.

01Mane StageThe biggest shows in hair. Education, live, all day.Arrivals landing soon02The LandmarksThe leading brands and experts showcase demos, offers and first looks.36+ brands in 202603New ArrivalsLaunches across colour, care, tools, accessories and more that land here first.First look04The Mane Land appComing soon. Your Mane Land, in your pocket.Coming soon

Mane Stage · Arrivals

The biggest shows in hair.

Twelve shows landed on the Mane Stage in 2026. In 2027 there are 14, seven a day. Every show stays scheduled until it lands — watch this board.

Shows land one at a time. Be in the room when they do.

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Mane Stage

The biggest shows in hair. Live, in the room.

Two days of shows from the leading local and global icons. More education than ever experienced under one roof.

A live hair demo on the Mane Stage at Mane Land 2026
Stylists finishing a sculpted blonde look on stage at Mane Land 2026
An avant-garde look being finished on stage at Mane Land 2026

The Mane Land App Launches in 2027

Coming soon. Your journey lives here.

The Mane Land app lands before you do. Plan your journey, with all the announcements and offers in one place.

Tickets

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The Landmarks

Every brand claims its Landmark.

Experience the leading brands in hair activating live at Mane Land: launches, live demos, and offers you'll only find here.

The Dyson stand at Mane Land 2026
01
Live tech & demos
A crowd watching a live demo at the K18 stand at Mane Land 2026
02
New Arrivals
A Nanoplasty demo at the Floractive stand at Mane Land 2026
03
Only at Mane Land

Inside Mane Land 2026

Hair. Fashion. Fandom.

A red look on the Mane Stage runway at Mane Land 2026
Audience members watching a show from their seats at Mane Land 2026
Two friends laughing as they collect fairy floss at Mane Land 2026
Visitors chatting with staff at the ELEVEN Australia stand at Mane Land 2026
A live transformation under the Mane Stage lights at Mane Land 2026
Two guests sharing a hug in the audience at Mane Land 2026
Three friends posing together on the show floor at Mane Land 2026
Your turn.
2–3 May 2027
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Key voices · 2026

Heard at Mane Land.

Presenting at Mane Stage was a true honor for me. It was an incredible opportunity to showcase my work alongside Australia's incredibly talented hairdressers.

Antoinette Beenders
Antoinette Beenders
Senior Vice President, Global Artistry, Aveda
Mane Stage artist

This is your chance to experience a truly special hair experience.

Lauren McCowan
Lauren McCowan
Creative Director
Mane Stage artist

Mane Land 2026 showed what happens when Australia’s best brands, artists and hair lovers land in one room. In 2027 we’re giving it two full days at the Hordern Pavilion, so the whole industry can connect, learn and celebrate without rushing a minute of it.

David Mannah
David Mannah
CEO, Mdivision
Organiser

Mane Land Frequent Flyers

Join our Frequent Flyer program.

Be first to know who’s landing. Brands, Mane Stage shows and artists are announced one at a time, and Frequent Flyers hear the moment each one lands.

Welcome aboard, Frequent Flyer. We’ll tell you the moment the next one lands.
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Good to know

Questions, answered.

What is Mane Land?

The destination for the hair industry. Two full days at the Hordern: the biggest shows in hair on the Mane Stage, brand Landmarks and launches that land here first. Hair lovers can visit on Sunday afternoon.

When and where is it?

Sunday 2 and Monday 3 May 2027 at Hordern Pavilion, Moore Park, Sydney. Industry hours run all day on both days. Hair lovers can visit on Sunday from 3pm to 6pm. Full session times to be announced.

Do I need to be a hair professional?

Industry tickets are for hair professionals and cover both full days. Not in the industry? Hair lovers can visit on Sunday from 3pm to 6pm.

When do tickets go on sale?

They're on sale now.

Who's on the lineup?

Brands, shows and names are landing one at a time. Watch the Arrivals board, and join our Frequent Flyer program to hear the moment each one lands.

What's the Mane Land app?

It's coming soon. Watch this space.

Refunds and transfers?

You'll find the refund and transfer terms with the tickets.

I'm a brand or artist. How do I get involved?

Landmarks and Mane Stage slots for 2027 are being locked in now. DM us on Instagram @maneland.au and we'll be in touch.

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