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Privacy Policy

Last update:
October 23, 2026

DRAFT FOR APPROVAL. Last updated 23 October 2026.

1. About this policy

Mane Land (the event and maneland.com.au) is owned and operated by [Mdivision legal entity name] (ABN [ABN]) (“Mdivision”, “we”, “us”, “our”). This policy explains how we collect, use, share and protect your personal information when you visit our website, buy a ticket, attend Mane Land, enter a competition, sign up for updates or contact us.

We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

2. The information we collect

  • Contact details, such as your name, email address, phone number and postcode.
  • Professional details, such as your salon or business, role and industry, if you buy a professional ticket or register as an industry guest.
  • Ticket and attendance details, such as the ticket type you bought, your order and check-in details, and the sessions and activations you attend.
  • Marketing preferences and how you interact with our emails.
  • Website and device information, such as your IP address, browser, device, pages viewed and how you arrived at our site, collected through cookies and similar technologies (see section 8).
  • Images and video captured at the event (see section 6).
  • Anything else you choose to send us, such as enquiries, competition entries or feedback.

3. How we collect it

  • From you, when you fill in a form on our website, sign up for updates, enter a competition, contact us or visit a brand activation at the event.
  • From our ticketing and event partners, including Humanitix (our ticketing platform) and our event app provider, when you buy a ticket or use the event app.
  • From brand partners and social platforms, where you have agreed to it being shared with us.
  • Automatically, through cookies, analytics and advertising pixels when you use our website.

4. How we use it

  • To sell and deliver tickets, run the event and manage entry, safety and security on the day.
  • To send you event information and updates about your booking.
  • To send you news, offers and invitations about Mane Land and related Mdivision events and publications, such as The Journal, the Australian Hair Fashion Awards and the Digital Hair Awards. You can unsubscribe at any time using the link in our emails, in line with the Spam Act 2003 (Cth).
  • To run competitions and giveaways and contact winners.
  • To understand how people use our website and event, and to improve both.
  • To show you relevant advertising on platforms such as Meta (Instagram and Facebook) and Google.
  • To comply with our legal obligations.

5. Brand partners

Mane Land brings together brands and the people who love them. We only share your personal information with a brand partner when you agree to it, for example by opting in at a brand activation, scanning a brand QR code or ticking a box on a form that names the brand. Once shared, that brand handles your information under its own privacy policy. We do not sell your personal information.

6. Photography and filming at the event

Mane Land is photographed and filmed by us, our brand partners and accredited media. By attending, you acknowledge that you may appear in photos, video or livestreams that are used to promote Mane Land, Mdivision and our partners, including on our website and social channels. If you would prefer not to be photographed, please tell our team or the photographer on the day and we will do our best to help.

7. Who we share it with

  • Service providers who help us run the event and the website, including ticketing (Humanitix), our event app, email marketing, website hosting (Webflow), analytics (Google) and advertising (Meta).
  • Brand partners, only with your consent (see section 5).
  • Related entities within the Mdivision group, for the purposes in this policy.
  • Our professional advisers, insurers and the venue, where reasonably needed.
  • Government and law enforcement agencies, where required or authorised by law.

Some of these providers store information outside Australia, including in the United States. Where we disclose information overseas, we take reasonable steps to ensure it is handled in line with the Australian Privacy Principles.

8. Cookies, analytics and advertising

Our website uses cookies and similar technologies, including Google Analytics, Google Tag Manager and the Meta Pixel, to understand how the site is used and to measure and personalise our advertising. You can block or delete cookies in your browser settings, opt out of Google Analytics with the Google Analytics opt-out browser add-on, and manage ad preferences in your Meta and Google account settings. Some parts of the site may not work as well without cookies.

9. Keeping your information secure

We take reasonable steps to protect your personal information from misuse, interference, loss and unauthorised access, and we only keep it for as long as we need it for the purposes in this policy or as required by law.

10. Accessing and correcting your information

You can ask for a copy of the personal information we hold about you, or ask us to correct it, by contacting us (see section 12). We will respond within a reasonable time.

11. Complaints

If you have a concern about how we have handled your personal information, please contact us first and we will work with you to resolve it. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au.

12. Contact us

Privacy Officer, Mane Land
[Mdivision legal entity name]
Email: [privacy contact email]
Post: [postal address]

13. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.