L'Oréal Professionnel, professional hair tech that elevate you. L'Oreal Pro blends scientific innovation with runway style. As the ultimate "Pro’s Pro," it delivers high-tech solutions like Metal Detox to elevate professional salon artistry.

Kérastase is the #1 haircare brand in Australia and New Zealand. Kérastase is a luxury, professional haircare brand that uses cutting edge science to offer tailor-made solutions that correspond to a woman’s specific hair, scalp and lifestyle needs.

Redken is powered by science, prescribed by pros and inspired by New York City. By providing professional solutions for all hair concerns, Redken helps create hair transformations that empower all with the confidence to make a statement in their life. 

For over 20 years, ghd has empowered women to enjoy a good hair day, every day. Born in the salon and trusted by stylists worldwide, ghd’s award-winning heat styling tools deliver professional performance and transformative results.

Dyson’s professional hair range is engineered to deliver high-performance styling with controlled heat that protects hair integrity. The tools are designed for salon environments, giving stylists precision, speed, and consistent results across all hair types.

Oribe is pure hair luxury. High-performance styling and care with signature fragrance and serious wow-factor. It’s made for anyone who loves beautiful packaging, elevated routines, and that “done” hair feeling.

OLAPLEX is a foundational health and beauty company inspired by professional stylists, empowered by innovation and driven by a belief that beautiful hair starts from the inside out.

ELEVEN Australia is haircare made easy, modern essentials that do what they say on the bottle. It’s salon-approved, user-friendly, and built for everyday great hair (without the complicated routine).

Moroccanoil is the OG for glossy, soft, hydrated hair, with that instantly recognisable scent. From smoothing to styling, it’s a staple for taming frizz and boosting shine.

Natalie Anne is a modern, salon-inspired haircare brand created with hair health at the centre. It’s elevated but practical,  made for people who want that “fresh from the salon” feel at home.

Seamless1 is a professional extensions system designed for clean application and natural-looking results. It’s made for fast, consistent installs and flawless blends clients can actually live in.

We are Matrix. We are your professional bestie that brings joy through hair! Loved by and developed with pros, powered by pop science. Inclusive, supportive, and relatable at our core. We welcome all hair types, all humans. And we’re here to make your life easier.

Pureology was born from a powerful idea: create the best professional products for colour-treated hair without compromise. We created our customised, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of professional vegan color care & zerosulfate® formulas, we strive to make women feel beautiful with good-for-you hair care.

Biolage Professional Hair Spa - haircare that syncs science with nature. Infused with high potency actives - micro-filtered, fermented and distilled for maximum hair and scalp efficacy. Vegan and cruelty free.

The future of color — built on an iconic legacy, powered by innovative science, and dedicated to you: the culture shapers and community makers, creating a brighter world with every strand and every story. Let's Color The Future Together.

Beautiful hair, made effortless every day. Born in Paris, Christophe Robin is a French haircare brand recognised for its highly concentrated yet gentle formulas for all hair types, powered by precious natural-origin ingredients.

Amika brings high-performing haircare with a bright, modern vibe. It’s loved for hydration and repair that still feels lightweight, ideal for everyday routines that don’t take themselves too seriously.

GLOWWA is a leader in hair wellness, offering award-winning, science-backed supplements that support hair growth, reduce shedding and restore overall hair vitality.

Schwarzkopf Professional is a salon-minded brand built around practical, results-led haircare. It’s designed to support healthy hair routines with products that feel premium, easy to use, and stylist-approved.

Designed by salon owners, for salon owners, Vish is the ultimate solution for modern salons seeking seamless
colour management. The revolutionary app, combined with a smart Bluetooth scale, ensures accurate formula
tracking, inventory management, and colour profit intelligence. Integrated with top salon software companies,
Vish keeps information at your fingertips wherever you are.

The Attaché Line is an Australian-designed, engineered and manufactured basin tray system created by a working hairdresser to elevate salon workflow. Designed to sit seamlessly at the basin, Attaché reduces colour wastage, improves efficiency and transforms the way hairdressers work.

Alfaparf Milano Professional delivers Italian-made salon performance, from colour to care and treatments. It’s known for sleek finishes, reliable results, and ranges that suit both pros and at-home routines.

Baciami is a globally respected hair
extension and education brand specialising in innovative hair-loss solutions
for men and women, paired with the highest quality and widest range of
extension methods. Known for elite mentorship and unwavering support
throughout Australia and New Zealand, Baciami empowers artists to master
their craft with confidence and integrity.

Hello Bleach is a modern tools brand made for colourists and busy salons. It’s built for smoother services, with practical, thoughtful essentials designed to keep up with real salon pace.

Phorest partners with salons to deliver exceptional client experiences, high-performing teams, and sustainable
growth—strengthening the industry together. Co-created with our global community and supported locally in
Australia, our all-in-one software uses AI and smart automation to amplify your people power and keep you in
your flow.

TONI&GUY is a global hairdressing name known for sharp technique, strong trends, and fashion-led styling. Backed by serious education, it’s a brand that sets the standard, in-salon and on the runway.

Haircare Group is a leading distributor of professional hair brands in Australia, bringing salon-first products to stylists nationwide. With a strong brand portfolio and education focus, it helps salons stay stocked, skilled, and ahead of trends.

Floractive is a global brand specializing in advanced hair treatment technologies, recognized for pioneering Nanoplasty in Australia and setting the benchmark through innovation, rigorous safety standards, and expert education.