Hairhouse Brings the Full Force of Professional Haircare to Mane Land 2026
When Mane Land opens the doors of Hordern Pavilion on Monday 20 April, one name will be impossible to miss. Hairhouse, Australia's largest professional haircare retailer, with over 100 locations nationwide and the biggest employer of hair professionals in the country, is showing up in a major way for the event's debut, cementing its role as the bridge between salon expertise and the people who care about their hair.
It's a partnership that makes sense on every level. ManeLand was built to bring the professional and consumer worlds of hair together under one roof, and Hairhouse has been doing exactly that for years. Where most retailers stock products, Hairhouse curates them, guided by the professionals who use them every day. That philosophy is woven through everything they're bringing to ManeLand, from their on-floor activation to the seven exclusive show bags created specifically for this event.
Seven Bags. Serious Value. Seriously Limited.
The Hairhouse activation will be home to seven limited-edition show bags spanning consumer, professional, and crossover audiences, some limited to as few as 100 units. Every bag has been curated with intent, offering access to the salon-grade brands that Hairhouse is known for championing.
The Hairhouse Favourites ($150, valued at $525) is the hero, a ten-product, multi-brand edit featuring Kérastase, Redken, L'Oreal, Pureology, Matrix, and Biolage.
For those who want to explore, the Hairhouse Icons ($99, valued at $350) delivers fan favourites from NAK, Davroe, De Lorenzo, Juuce, MUK, and more, alongside a $50 Hairhouse voucher.
Tool lovers are well looked after. The EOLUX Multi-Styler ($250, valued at $479.95) gives consumers the cult Ionic Multi-Styler Set in Pearl at nearly half price, while professionals get the EOLUX Professional Multi-Styler ($299, valued at $529.95) in Bronze — the pro-grade edition built for salon use. Two ghd kits round out the professional offering: the Chronos Curve Max ($220, valued at $366) and the Chronos Styler ($299, valued at $541), both at over 40% off and exclusive to the event.
Then there's the VIP Bag ($50, valued at $140), limited to just 100 units, professionals only, and the kind of thing you show up early for.
More Than Show Bags
What makes Hairhouse's presence at ManeLand feel significant isn't just the product, it's the intent behind it. The activation itself will offer curated brand highlights, expert-led insights, and hands-on access to the products trusted by professionals across the country. It's Hairhouse doing what it does best: taking the salon experience out of the chair and putting it directly in people's hands.
As Hairhouse Creative Director Alex Merlino put it: "Hairhouse exists to bring professional haircare closer to consumers. ManeLand connects experts and everyday hair lovers through education, innovation and experience, which mirrors Hairhouse's mission of making pro products and expert advice accessible to all."
For a brand that has spent years championing the professionals, the products, and the education that drive the Australian hair industry forward, ManeLand feels like the stage Hairhouse was always meant to be on. All show bags are available exclusively at the Hairhouse activation on the day, while stocks last.